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July 13 2011 4 13 /07 /July /2011 12:02

The Early Learning Centre is a British chain of shops that specialises in selling toys aimed at very young children. This article helps you to be well-acquainted to the Early Learning Centre.

History of the store


The company was originally set up as a mail order company in 1974 in Swindon but, due to its early success, it quickly went on to set up a further ten shops by 1980. In 1980, the company went on to open a number of 'nursery stores' which specialised in selling equipment aimed at children of a nursery age with things such as pushchairs and cots available. After various takeovers in the late 90's and the early 00's, the Early Learning Centre is now owned by Mothercare and has almost 300 stores worldwide, with around 215 of them in the U.K.


Function of the Early Learning Centre

The Early Learning Centre make and sell 80% of their own products which means that just about everything they sell carries the ELC branding. They are best known for selling toys made of wood, mostly plywood or Chinese Maple. The toys are primarily designed for children's playing pleasure, but there is also an emphasis put on making educational toys for children and in aiding their development in to pre- school.

Toys' durability

The Early Learning Centre design their toys to withstand heavy knocks and therefore use various techniques in their manufacturing process to make them as durable as possible whilst still remaining safe to play with. Such techniques include ultra-sonic welding and the use of virgin plastics.

Other products

As well as these durable items, the Early Learning Centre also sells educational books, CDs and DVDs as well and have a long running agreement to sell toys from the Thomas and Friends range.

The store also has agreements with a few other stores, such as Boots and Sainsbury's to sell their toys.

Online store

As well as now having multiple stores worldwide, the Early Learning Centre now has an extensive online store with all of their products available to buy with the company offering free delivery on all orders placed over £50. The website also offers 'top offers' on a weekly basis in which they slash the prices of multiple prices in half. The Early Learning Centre also have an extensive catalogue in which all of their products are listed with detailed descriptions. They are also available to follow on the social networking site Twitter.

EUW! Not the early learning centre too?!

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Published by James Hughes - in Toys & gifts
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